The European Rugby Cup (known as the Heineken Cup because of the tournament's sponsorship by Heineken) is an annual rugby union competition involving leading club, regional and provincial teams from six International Rugby Board (IRB) countries in Europe: England, France, Ireland, Italy, Scotland and Wales. Romania competed in the first year of the competition only. The competition is organised by the European Rugby Cup, who are also responsible for the secondary championship, the European Challenge Cup. It is one of the most prestigious trophies in the sport. The tournament was launched in the European summer of 1995 on the initiative of the then Five Nations committee to provide a new level of professional cross-border competition. It is sponsored by Dutch brewing company Heineken International.
The 2011 Heineken Cup Final will be played at the Millennium Stadium in Cardiff. It will be the sixth time that Cardiff has played host to the showpiece of the European club rugby calendar. Buy Heineken Cup final Tickets or Sell Heineken Cup final Tickets through YourTicketMarket.com. One stop tickets market to catch your favorite event tickets like Heineken Cup Final Tickets. Heineken Cup Final Tickets are Guaranteed, Fast and Secure! Call 0207 494 3245.